Over the weekend I was offered an opportunity to re-familiarize myself with the selling process. I forgot how much work went into preparing to put something on the market, making sure every detail is perfect and that the product is ready to be shown to hundreds of people. The only difference this weekend what that I was asked to do a sales video for a horse named Octavian, not a product or a service. I’ve learned a lot at Campbell Harrington and Brear about how much work goes into first coming up with a concept or idea about a product, then planning how to make it happen, then editing and refining the concept/idea, and finally presenting it. The system isn’t brain surgery, it’s just a tedious process that requires a lot of work and thinking to make sure everything turns out at planned.
Saturday morning I was up at 6:00am and out to the barn to watch Octavian’s owner ride him. I had to take mental notes on his behaviors and how he responded to certain aids because I was going to be the one riding him later in the day. This was the research part of my process. I’ve have only ridden this horse once before so it was vital that I got to know him on the ground as well as in the saddle.
After he was ridden in the arena he was taken to the round pen to work on body commands and to get him listening to the rider. It’s important to make sure he is paying attention and listening to the rider and responding to what he is being asked to do. I would categorize this as part of the planning. We needed to make sure he was going to behave and pay attention as it would be very dangerous to jump a 1200 pound animal and not be in control.
After the round pen we brought him back to the stables to get him cleaned up. I spent a good 40 minutes giving him a bath, washing his white legs so they would stand out and look nice, and brushing through his mane and tail. This is the editing/refining time that was used to make him picture perfect and stand out over other equine sale videos.
The final step occurred at about three o’clock that afternoon as I changed into riding breeches, jumping boots, and a polo and began riding Octavian. I warmed up for a about 20 minutes and the next thing I know I was flying over 3 foot fences. The prep work definitely paid off as I completed several courses. The finished product: a successful sales video!
Check out the link to the video below. The beginning is slightly boring but the action picks up towards the end! http://www.youtube.com/watch?v=uZE5utuX3yY&feature=player_embedded
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