It’s a very cool experience to be able to see ideas sketched out on a notepad transform into a fully functioning interactive completed project. Although I wasn’t at Campbell Harrington and Brear during the basic idea developing stages of the new website for Strine’s Heating and Cooling I was able to be a part of the last steps in completing the website developing process. I was able to see how a somewhat “monotone” website was pulled apart and transformed into something not only visually appealing, but intellectually attractive as well.
The idea behind the website was to provide better visibility for Strine’s brand, to set up a platform for interacting with customers, and to showcase the core values of Strine’s Heating and Cooling.
From what observed there was a lot of good information from Strine’s website. It was a matter of pulling out the information and placing it into a better designed website. Because this new website was a lot more thorough then the older one, there was also a fair amount of new copy that needed to be written. New pictures were taken to replace some of the older outdated photos posted on the old site. It was quite a facelift!
It was obvious that many visual changes were appearing. What was as noticeable was the important strategy of what was going on behind the scenes. A website could have the world’s best pictures and copy, but if nobody knows about it, it’s not going to be seen. So how do you fix that problem? SEO. SEO is a strategy that uses certain techniques to make sure your website gets noticed. If done successfully, it will create a larger viewing presence of your website though keywords and consistently keeping the website information fresh.
Building a website is a time consuming and tedious process. It definitely doesn’t happen overnight. I was lucky that I was able to experience some of the website building process. Even though it was only from observation, I was able to get a lot of useful information out of it!
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